A picture can say a thousand words, but without knowing who's looking at it, you can't control what words they'll be.

These days, appropriate and powerful copy is the holy grail of sales and marketing. You have to write not only for humans - often distracted, exhausted or advertising-saturated humans - but also for algorithms. Whether it's SEO to rank your site, or getting the right call to action for a Facebook lead campaign ad, the numbers show, that every. word. counts.

For me, words are much more. As a highly emotive, expressive and visual creative, I select my words with intention. They must work hard to convey with precision, what I envisage within and want to express.

I am happy to look at your brand, business and online presence and work towards a better, clearer written copy, that has  intention, purpose and inspiration.

I am also a poet, writer of curatorial texts for art exhibitions, artists' work and other cultural events. Whatever your project, if you believe a powerful accompanying text may be of benefit, then get in touch.